How to promote your company’s image
Competitiveness between companies is increasingly high and tends to grow. With the emergence of so many startups and initiatives by small entrepreneurs, more options appear for the consumer. To combat competition and strengthen their name in the market, organizations look for other forms of advertising. Among them are institutional marketing strategies . These actions seek new ways to establish themselves in the minds of their target audience, building an extremely positive image that will gain customer preference, thanks to the values worked in their corporate policy. To better understand what institutional marketing strategies are and how they work, continue reading this post! What is institutional marketing Institutional marketing can be defined as a strategy focused on brand identity attributes, such as its philosophy, behavior,reputation and image.Its main objective is to create, change Phone Number List or maintain consumer attitudes towards that brand. Among its pillars of action, we can highlight: Social The institutional image is built on actions that value coexistence in society and seek improvements for the whole. It should not be confused with charity, after all, it is marketing in favor of the company's positioning within the market. These actions may involve collecting donations, but they are generally aimed at influencing the behavior of your target audience, with a more positive attitude of empathy and welcoming others. Environmental Environmental marketing is based on concern for the environment and natural resources.
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It aims to serve environmentally friendly consumers and can be characterized by the use of recyclable packaging, awareness regarding the scarcity of resources during production, among others. Cultural Cultural marketing aims to value cultural initiatives, encouraging and co-producing theatrical projects and other formats. This type of incentive brings returns not only to the company's image, but can also result in the amortization of taxes through development laws. Political As the name suggests, this institutional marketing strategy aims to identify the community's expectations in relation to their satisfaction, through changing behaviors and attitudes. For it to be well executed, it is important to base it on reliable data collection and analysis techniques.
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