The criteria that define
Positive Attributes and Negative Attributes. Positive Attributes add to the HubSpot score while Negative Attributes subtract from the HubSpot score. What are HubSpot scoring attributes? Scoring attributes leverage HubSpot Filter Types that give users access to most of the information stored in the associated properties, activities, and object types for contact and company records. One limitation of this is that the scoring attributes are not incremental to the activity types. For example, HubSpot can't increase the score by two points every time someone clicks on any email.Due to the use of filter types, the email itself would have to be a specific email and the email click would only count once – or a separate scoring set would have to be defined for each number of email clicks. Attributes can be divided into these categories: Demographic and firmographic philippines photo editor attributes related to specific objective qualities such as: Post Function Seniority level Experience in the sector Industry Size of the company Company income Geographic location Implicit attributes made by the user that indirectly indicate purchase intention: Website visits Interactions on social networks.
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Email opens and clicks Newsletter Subscriptions Contact requests Contact Form Submissions Content Downloads Webinars Free product trials or demos Explicit behavioral attributes performed by your contacts that directly indicate purchase intent: Request a demo Request marketing materials Cancel an email subscription What number should you add to the positive and negative attributes? Think of positive attributes as those that indicate the most qualified leads, and negative attributes as those that indicate that someone is far from qualified. To begin your manual scoring process.
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