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This is why ultimately in B2B the companies that offer technological solutions and the businesses that seek them can count, today and in the future, on a professional who acts as a bridge between both, supporting both in building a mutual dialogue based on knowledge. Apply here and enter the largest Content Factory on innovation topicsIf there is a trend that recurs every year, it is the one that sees the importance of data for any.

Business area that interests a company. And this also concerns marketing, so much so that we talk about data driven marketing , that is, carrying forward strategies and tactics that, both at the moment of planning and implementation, consider Job Function Email List the data and their interpretation. But what data are we talking about and how can a company adopt a similar approach in practice ? And why is it important? Let's try to find out in this article.



Starting with the definition of data driven marketing and then seeing which methods to consider and which tools to use. What is data driven marketing It goes without saying that data driven marketing means "data-driven marketing". But the literal translation tells us little about what is a real approach that must guide any action , both in the field of marketing and more generally of communication. To be adopted, therefore, in any context and before setting any strategy.