Birthday Email Template Best Practices

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Each of us has that one important day of the year on which we undoubtedly want to feel special and get a lot of attention. Of course, we are talking about a birthday!

Your clients, among other things, want to receive as much attention as possible. And if you congratulate them via email , they will definitely remember it. Such Australia Phone Number List can improve customer relationships and remind them that you value your audience and are grateful for their loyalty.

Even though the subject line itself is already attractive to the recipient, it is very important to use a good template that will be the basis for the text that will really be of interest to your subscribers.
Tips for creating a birthday letter template

When creating a birthday greeting letter template, you should follow some guidelines to ensure your tone and marketing tactics resonate with recipients.
It is extremely important to adhere to the time frame, so do not forget to congratulate the client on the birthday itself.

What not to do
Indicate the recipient's age. Personalization is great, but not in this case, in such a letter you better not go into details.
Strongly lean towards sales. The purpose of sending a birthday email is to show your appreciation to your clients, so don't be too pushy. You should offer them a gift, not force them to make a purchase.
How to set up a birthday email in Passteam

Birthday information is what you need to request from registration clients. You can include a date of birth field on your signup form for your subscribers to receive relevant information from them.
Start by collecting information about your customers' date of birth, which is necessary for segmentation by birthday - without it, the newsletter will not be sent.

Create an automation that is triggered by a birthday—today. This trigger will work automatically; there is no need to configure additional segments. However, if you want to add another condition, for example, different email formats for men and women, you can select another filter.