What is WhatsApp for?: definitive and complete guide

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WhatsApp is an instant messaging application for smartphones , where you can send and receive content such as text, audio, video, GIFs, documents, contacts, location, calls and video calls.

Currently, WhatsApp Business (the sister tool) is ideal for any business looking to implement a conversational marketing strategy and increase its sales.

What does WhatsApp mean to you? The question may sound basic, but it impacts lives. We asked Oscar Martán, WhatsApp and Web expert, Guinness World Record winner and EXMA Speaker, the same question, and here is his answer:


What is WhatsApp Business for?
Now, businesses and users have begun to WhatsApp Number Database realize that WhatsApp is a tool that facilitates interaction . This has led to it becoming an option for sales and customer service.

That's why WhatsApp's sister app arrives: WhatsApp Business.

Focused solely on the business sector, it opened up a world of possibilities for the business sector to have a better relationship with its clients.



In addition, its application has features geared towards commercial management of clients through this instant messaging platform, which we will see in more detail throughout the reading.

In addition, it is an application that allows you to 100% apply Conversational Marketing and Marketing Automation (as you do with your email campaigns ).

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How to use WhatsApp Business on mobile?
Profile information
For businesses, companies, or small businesses that want to be easily viewed and discovered by customers, the WhatsApp Business app allows users to create a business profile with useful information for their customers .