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Consumer behavior has changed. The acquisition of a product, previously determined much more by its quality and price, today also depends on several other factors. These elements can be well summarized in one term: shopping experience. The shopping experience is nothing more than the set of elements that influence the consumer to make a certain purchasing decision at the point of sale. There are several and, many of them, subjective. Today, we will highlight the physical elements, that is, the ambience of a storeand how relevant it can be in the popular databaseconsumer's shopping experience, especially in the jewelry segment. Do you want to understand how this applies in practice? Continue reading this article and discover jewelry decoration tips that will directly influence your brand’s results. Check out!
1. Colors
Each color carries a message and, consequently, a type of influence on whoever observes it. With this in mind, it is essential that the layout of a jewelry store is thought out, considering the peculiarities of this type of product. As they are luxury pieces, made with noble materials, the colors used in the furniture and even in the brand's visual identity can refer to this idea of wealth and preciousness. The tip is to give preference to light colors, which provide more comfort and tranquility when purchasing, as jewelry is not a piece to be purchased quickly.
2. Furniture and lighting
Choosing the right furniture for a jewelry store can make all the difference in consumer perception. Everything must be well thought out, in order to enhance the characteristics of the jewelry and also the personality of the brand. Therefore, choose large counters, with a modern or luxurious design, and also distribute some mirrors, which add refinement to the space, reflect the lights in the room and make it appear wider. The lighting must be pleasant, with well-distributed pendulum and ceiling lamps, directed at the pieces to enhance their shine and allow better visualization of the details. Also remember to provide customers with comfort while they shop, including some ottomans and armchairs throughout the space.
3. Arrangement of parts
The organization of a jewelry store is fundamental. Each piece must have its due space and prominence. Therefore, choose displays, panels, shelves, organizers and everything else that demonstrates elegance, sophistication and also care for each item. Add creative objects to enhance the decor and make it more casual. In windows , avoid displaying too much jewelry at the same time so as not to divert your customers' attention among so many options.
4. Sensory experiences
In addition to all the visual items, remember to take care of your customer's sensory experience at the point of sale. This means sharpening your other senses, such as touch, smell, hearing and taste. For touch, invite him to try the piece, feeling its material, texture and finish. Also choose to present it on a surface that is pleasant to the touch. The sense of smell can be stimulated with a soft fragrance in the environment. How about creating one specifically for your brand? Hearing requires a calm, relaxing soundtrack that invites the consumer to enter and stay in the store for as long as necessary until they find the ideal piece of jewelry. Finally, the palate can be graced with a beautiful glass of prosecco or traditional juices, coffee, tea and water.
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发表于 2023-10-5 19:22:06
