Use the meaning of stones in jewelry in your collections and strategies

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The search for a purpose has never been so popular. In all spheres of life, people try to reflect how happy they truly feel with what they do and what they can change. This same idea has been applied to the fashion world for some time now. Principles of conscious consumption and sustainability have made each and every purchase very well thought out, requiring companies to take greater care in production and creativity. For jewelry stores, it is possible to take advantage of this trend and combine beauty, purpose and exclusivity with the use of precious stones. Designed special data by nature, each of these crystalline minerals carries with it an energy and also a value, which varies depending on its purity, rarity, transparency, shine, among other characteristics. If you want to know more about the meaning of stones and how it can form part of your jewelry brand's strategy, keep reading this article and find out!

Amethyst
Purple in color, amethyst is a stone related to spirituality and inner peace. Widely used as a home protection amulet, it is believed to have the power to repel negative energies and attract positive ones. Another quality attributed to this gemstone is its ability to promote mental clarity and, thus, self-knowledge and wisdom, being great for moments of important decisions and negotiations, since, in its possession, the owner of the amethyst tends to feel more confident and courageous. Its therapeutic use is indicated to improve sleep, calm emotions, alleviate headaches and eliminate toxins. It can also energetically help with weight loss processes.



Agate
Stone with high healing power. It works in the treatment and deep cleansing of physical, emotional and spiritual issues, helping to release trauma and negative energies. It comes in certain colors, such as gray, brown and blue, the latter being more difficult to find directly in nature (without refinement). In the physical body, it has a strong relationship with the neck region, also known as the laryngeal chakra. Therefore, it gives more objectivity to those who need to express themselves and position themselves in the face of a difficult situation, releasing the tensions in that place.

Citrine
Citrine, due to its orange color, with variations of yellow and rarely red, is a stone that represents the rising sun, the dawn. This alone would be a good reason to make this crystal one of the most loved and sought after in the world, but there are many others! The gem is also considered the stone of happiness, abundance and vitality, excellent for those who are starting a new cycle in their life. Its energy is so intense and positive, which allows it to self-recharge and also charge other crystals. In the physical body, citrine is active in cell regeneration, being considered the stone for detoxification of the liver and digestive system.