Strategic design: what it is and how to apply it to your business

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The application of strategic design gains importance in corporations, as traditional design becomes more valued. Companies are investing in creating visual identity and branding to create brands with authority and a notable presence on the internet. As design is fundamental to the application of these advertising strategies, it is necessary to open a space to debate how its development is going and what its newest practices are. In our article, we will demystify the idea that “design is personal taste”, talk about the concept of this way of thinking, why it is important to apply it and what skills are necessary. Continue reading: After all, what is strategic design? The translation of the word “design” is “to project”, different from what many people imagine.

Which is just “to draw”. This means that the concept of this word is not only linked to creative and aesthetic skills, but also to planning, business vision and trends. At this point, strategic design offers an upgrade in the way of performing dbtodata.com tasks for other types of design, such as graphic or digital. Because, when we think that this method is the way to see the development of a project, the circuit gains other aspects such as the application of strategies, technology and a holistic vision. The main objective in this way of thinking about design is to enhance the business's financial gains through improvements in creative processes. Which professionals are involved with this concept? In general, any designer can develop an aptitude for working with strategic design, if this technique has been implemented in the company's DNA.
  

The difference between a common designer and a strategic designer lies in some points to be worked on, such as: management; holistic vision; planning; future vision; anticipation of scenarios; get out of the comfort zone; challenge standards; seek common well-being; propose innovative ideas and creative solutions; understand agile methodologies. As it is a contemporary approach, it is essential that the professional is able to work with multidisciplinary teams and a broad repertoire. Furthermore, professionals who develop their projects with a strategic vision must understand the demands of their business and seek real solutions that can revolutionize markets. Important skills for a strategic designer ?️ Tools for creativity and service management ?️ Agile methods ?️Branding ?️ UX Design and Digital Products Strategic Design and Design Thinking: what is the relationship between them.