Why hire a professional to improve your web authority?

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Web authority is one of the most important factors when it comes to having good web positioning in the main Internet search engines. It is one of the values ​​that any SEO strategy must reflect, since web authority is the protagonist of the so-called Off-page SEO, which works on aspects external to the web page that Google takes into account for its positioning.

Web authority is also called domain authority , and is built through the importance and relevance of the site on the Internet. But what factors affect these two metrics? Aspects such as the number and quality of inbound and outbound links that link to the website in question are essential for Google to improve or worsen the authority of a website.

What is web authority?
Web authority is the relevance that a website has Mexico Mobile Number List with respect to the rest of the web pages that exist on the Internet, a way of reflecting the popularity of a domain as a whole. It must be differentiated from page authority , which only measures the relevance of a page and its specific content . In either case, authority is obtained by analyzing backlinks, of which both quantity and quality are measured.

Web authority is the relevance and importance that a website has compared to the rest of the web pages on the Internet.



When is a backlink considered quality ? When this has been earned on its own merits and demonstrates that the relationship between your website and other sites is carried out in terms of trust for users. In addition, they must be links from different pages that Google trusts, that integrate naturally into the website and that the anchor text is consistent, among other characteristics.

Why hire an SEO expert to improve the authority of a website?
An SEO expert can get the most out of the pages of a website, since he is a specialist in organic positioning and knows first-hand the techniques and strategies he has to implement. After a detailed study of your website, the expert will have the necessary knowledge and experience to know which SEO tools to use and thus achieve customized results for your page.

To build a good domain authority, the expert must include it in the overall SEO strategies. On the one hand, from the Off-page SEO section you will carry out link building strategies . These are responsible for laying the foundations for generating those quality links, which must have the characteristic of being dofollow . By this we mean those links that tell Google that it can track them to their destination, unlike nofollow links.

On the other hand, through On-page SEO content marketing will work from the point of view of authority. You must ensure that the website has quality content that serves to position you as an expert in your sector and that increases the number of organic searches. In the latest algorithm updates, Google also values ​​positively that the writers of this content have authority as experts in the field.

All the link building strategies you create will be aimed at generating quality content that is easily linkable and that responds to what the user is looking for. It will also be in charge of ensuring that the links have the characteristics that Google approves and getting natural links on websites that already talk about you but have not linked to you yet.